We’ve all visited a trade exhibition or Expo and been confronted with a sea of roller banners, most of which are poor quality and/or badly designed. But this being said roller banner stands are still a great value way of presenting your company and promoting your product or service – you just have to make sure the information you put on them is set out in the best possible way.
Getting the design of you banner stand right will play a big role in how memorable it will be to your customers – existing and potential. One thing to remember though is the importance of getting the right information onto your banner stand. Use it to promote what it is you are offering, in the same way that a salesperson would promote your products or services to your customers.
1. Keep your logo at the top
Use the top of your stand to display your company logo and core message. It is important to have your main message at eye level so whether this is your company slogan, an image of a product or your website, put it at the level that is most likely to grab someone’s attention as they walk past it.
2. Think left to right
Consumers are used to reading from top to bottom and left to right so remember this when filling your banner with information. It is also important to only include relevant information and keep words to a minimum. Remember that more information can always be provided by your sales team or associated brochures, flyers and strut cards. It is definitely a case of – less is more – when deciding what to include.
If you are going to include any images on your roll up stand, particularly product images, then be sure that they are high quality. They should be at the very least 300 dpi and saved as CMYK ready for print. Don’t pull an image straight from a website and pop it into your design as it will be poor quality and saved as RGB. Remember you are trying to capture peoples attention and draw them toward your products.
Let colour be your friend when designing your roll up stand. Colours can help to make you stand out at an exhibition but they must tie in and work well with your existing corporate colours and of course your logo. It is also important to consider the impact of background colour of your roll up stand in relation to text and images. All images and text must be clear and easy to read on your stand. Bright colours like red and orange can really grab the attention but be sure to avoid using yellow and white together as it will be really hard to make out any information, especially from distance.
5. Contact details
One final thing to remember when designing your roll up banner stand is your contact details. This is particularly important for an exhibition where you may not get talking to everyone in attendance. Contact details will give visitors information on how to best contact you should they want to avail of your services or find out more about a product. Include your website, contact number and email address (or at the very least one of these). A company address and social media channels like Twitter, Facebook, Instagram, LinkedIn etc could also be used to provide customers with another channel to contact you by. Contact details are often best placed towards the bottom of a banner stand but they must be clear to read and easy to find. A Roll Up Banner can really help your product or service stand out at your next exhibition but it is important that you get the design basics right.
I hope this helps, if you would like more information about design, prices etc please give us a call on: 0191 580 2031 or drop us an e-mail to: firstname.lastname@example.org. To find out more about the different roller banners available, please click here: http://www.pm-runner.co.uk/roll-banners