MOGUNTIA Food Ingredients UK Ltd is a subsidiary of the MOGUNTIA Food Group, a 4th generation family business founded in 1903, with over 100 years of seasonings, sauce and ingredient innovation. They are a business built on customer focus, technical excellence and culinary flair. Moguntia have a wealth of experience in developing bespoke flavour and functional solutions, combined with world class manufacturing capabilities which enables them to create a wide range of value-added solutions for their customers. These include, seasonings, coatings, dry herb and spice blends, unique functional ingredients, sauces, marinades and bakery ingredients, available in a variety of packaging formats, all tailored to meet the requirements of their customers.
Print & Mail Runner were first approached by Claire Handley, Head of Marketing at Moguntia, who was recommended to us by Gary Emery their Food Service Sales Director who had used Print & Mail Runner in a former role. Our first job for them was to produce Foamex and Correx signage along with some promotional, printed tote bags for a trade show they were attending. Although there was a fairly tight turnaround, everything went to plan. Claire commented “Print and Mail Runner really helped us out by getting our artwork sorted in double quick time. We were thrilled with the result and great service. We will definitely use them again.” And they did 🙂 .
The next job they asked us to look at was for a ‘lumpy’ direct mail campaign to their top prospects. What they wanted to achieve was to make people stop, take notice and the time to learn more about what Moguntia had to offer.
As Gary their Food Service Director said – “We want people to pause and hopefully build recognition so that maybe, just maybe a relationship could start. Oh also – they need to be delivered before Christmas!”
A mailing pack was devised that included a cover postcard introducing the company and explaining the pack, a booklet giving information on Moguntia their products and what they stand for and a box of luxury biscuits to be enjoyed over a cuppa, ideally whilst reading the booklet!
Once the postcards and booklets were printed, the boxes of biscuits were delivered and the database was supplied the packs were fulfilled into outer padded envelopes with franked, address labels and posted out. The address labels included a return address, should there be a difficulty with delivery. This meant that Moguntia could accurately assess who had received a pack and help them keep their database up to date.
After the mailing was competed and sent out Claire commented “A great job well done! We have already had a couple of calls from people thanking us for the biscuits. We couldn’t be happier about the way the project was handled by Print and Mail Runner. And it just goes to show that Direct Mail is very much alive and well. We will definitely be doing more campaigns next year.”
From our perspective this was a brilliant job for us because it covered both parts of our business, both print – with a little bit of design thrown in and mail, so we look forward to being able to do many more.
If you would like to know more about MOGUNTIA Food Ingredients UK Ltd, you can check out their website at: https://moguntia.co.uk/
Print and Mail Runner specialise in the art of print and mail. We try to keep things simple and straight forward, providing an end-to-end service. Everything we do is backed by our 100% satisfaction guarantee. What this means is that you do not pay for our service until the project is completed to your total satisfaction, so you are always in control – brilliant!
If you would like to learn more about this project or require further information about the different services provided by Print & Mail Runner, please do not hesitate to contact us via tel: 0191 580 2031, e-mail: hello@pm-runner.co.uk or web: https://pm-runner.co.uk. We are always happy to help in any way we can 🙂 .