Direct Mail Marketing
Details
Are you looking for the best way to promote your business, talk to your audience or simply acknowledge them? A direct mail campaign could be just what you were looking for. Direct mail works great with other forms of marketing and is a proven way to communicate well with any customer. It is highly successful because it can be fully customised and targeted. It’s also a very versatile option because there are so many formats to choose from. Everything can be measured, and we take care of the entire process, from printing to final postage. We will work with you by exploring your existing customer database and coming up with the most effective strategy. We then choose only the best postal providers to suit your needs, and this can even result in cost savings for you. All of our direct mail campaigns are fully bespoke so contact us today for a free, no-obligation quote. We have pretty much every format of direct mail material you could possibly want, such as letters, carrier sheets, envelopes, postcards and invitations.
Direct Mail (the sending out of printed advertising material) is still one of the most effective ways to get your company’s products and services in front of the people who matter. In such a competitive marketplace, Direct Mail is a fast, simple and cost-effective way of getting your company’s profile noticed by people who have a history of interest in the kind of service you offer. A Direct Mail campaign can boost your client base, inform people about changes and improvements to your business strategy or introduce new products or offers that your company is putting forward. Direct Mail is the perfect way to make contact with new customers and spread the word of what you have to offer, when integrated into the overall marketing mix of your business, it’s another channel that can prove successful in attracting new clients and customers.
However, to some, Direct Mail is a confusing marketing method and many people do not understand how it can aid their business. We will attempt to shine a light on the existing misconceptions regarding Direct Mail as well as confronting the negative stigmas attached to the Direct Mail method.
common direct mail marketing misconceptions
- Direct Mail is all ‘Spam’ that only serves to annoy people and never gets read.
This really is not the case. The vast majority of Direct Mail companies work with what are referred to as ‘opt-in’ lists. These are lists of people who have actively chosen to receive the type of information that you will be sending through your Direct Mail campaign. They therefore have a genuine interest in the products and services that you will be letting them know about.
- Direct Marketing and Email Marketing are the same category.
Whilst some Direct Mail companies may offer both Email and Direct Marketing campaigns, they are two very distinct categories and require very different skill sets. The vast majority of companies specialize in either one or the other.
- Nobody reads Direct Mail correspondence.
Direct Mail is an incredibly effective marketing method. The industry is growing and an increasing number of companies are employing the services of Direct Mail houses because it is such a quick and effective way of reaching new clients and customers. Not every piece of information will be read, certainly, but a big enough campaign is extremely likely to bring in a wealth of new business.
As previously stated a Direct Mail campaign, whether it’s directed at businesses or consumers, is still one of the most effective ways of marketing your company. Although Direct Mail is often mistakenly associated with “junk mail”, there’s a lot more to a successful campaign than just stuffing pizza delivery offers through as many letterboxes as you can find!
A good Direct Mail campaign must be carefully researched, planned and put together. It’s not a simple as a blanket mail drop. It’s about targeting the right people and tweaking your content to get the best responses and the return on investment.
In the past few years since the arrival of e-mail a lot of companies have moved away from Direct Mail and focused their marketing activities online. However, the opening rate for Direct Mail is still high which means it is an efficient tool for drawing in new customers (when done correctly).
the benefits of personalised direct mail
In a recent survey carried out by Acxiom, 57% of respondents said that they were okay with receiving post from companies who they’d never done business with before. Compare this with only 8% who said that text message marketing was appropriate and you can see why Direct Mail is still the most popular choice for marketers looking to retain and engage existing customers and pick up new ones.
People tend to prefer Direct Mail campaigns because:
- It’s personal: Using the customers name in communications shows that you recognise their individuality and don’t just think of them as a piece of data.
- It’s targeted: With a carefully compiled list, customers will only receive information that is relevant to them.
- It’s physical: People still like getting post. A letter is much more likely to be opened than a text or email from an unknown sender.
To summarise, Direct Mail campaigns are an excellent way of generating new sales leads and reinforcing your relationships with existing and previous customers.
At Print & Mail Runner we believe in the effectiveness and potential power of Direct Mail and have loads of experience in managing successful Direct Mail campaigns.
If you would like any help or advice, please do not hesitate to contact us.
Direct Mail Specifications
Package Includes: Letters, Carrier Sheets, Envelopes, Postcards, Invitations.
Letters
- Up to 499 = 58p
- 500 to 999 = 56p
- 1,000 to 3,999 = 54p
- 4,000 or more + admail = 48p
A6 Postcard
- up to 499 = 57p
- 500 to 999 = 55p
- 1,000 to 3,999 + admail = 53p
- 4,000 or more + admail = 42p
A5 Postcard
- Up to 499 = 62p
- 500 to 999 = 60p
- 1,000 to 3,999 = 57p
- 4,000 or more + admail = 44p
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