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No matter what type of business you are in you can always use flyers and leaflets to directly reach your target audience. They continue to be used effectively by takeaways, tradesmen, retailers and small business owners everywhere, leaflets and flyers do get results. And are particularly effective at promotion in an increasingly digital world. This is because they are a physical product that proves its resilience and ‘stickability’ time and time again.
Start promoting your business today the good old fashioned way today and help support, advance and promote your other marketing activity both online and off.
Flat leaflets are an incredibly popular product because they allow businesses to summarise all the key information on one or two sides of paper. Customers are able to glean all the necessary information from them, and this creates a lasting impression. Flat leaflets have a number of different purposes. From product specifications through to advertising events and promoting special offers in shops, there are really no limitations on their use or types of industries they can be used in. Whether you need a small A7, A6 or DL flyer, or something larger such as A5 or A4, we even offer bespoke sizing. Just let us know what you are looking for and we will get them sorted quickly and without fuss.
Examples of specifications and prices of our most popular products:
A5 leaflet printed both sides onto 150gsm silk
1,000 @ £45.00
5,000 @ £85.00
All prices are excluding vat (where applicable), but do include delivery to 1 UK address
Our folded leaflets and flyers come in 4pp, 6pp roll fold and 8pp roll fold. A 4pp folded leaflet is essentially one sheet of paper folded in half. A 6pp leaflet is one sheet of paper folded into three separate parts. An 8pp leaflet is folded into four sections. 4pp leaflets provide lots of space for text and graphics, so are ideal for things like promoting tasting events at a restaurant or a theme night at a club. The 6 and 8pp options offer a very structured way of presenting information and can help to tell a story about your business. With separate columns for things like social media information and call to actions.
Examples of specifications and prices of our most popular products:
A5 4pp leaflet printed both sides onto 150gsm silk
1,000 @ £78.00
2,500 @ £85.00
DL (1/3rd A4) 6pp leaflet printed both sides onto 150gsm silk
1,000 @ £84.00
2,500 @ £118.00
A4 4pp leaflet printed both sides onto 250gsm silk
250 @ £76.00
1,000 @ £168.00
All prices are excluding vat (where applicable), but do include delivery to 1 UK address
All of our flat and folded flyers and leaflets can be customised, depending on your requirements.
Stock. Choose from uncoated, silk and gloss finishes in thicknesses from 90gsm paper to 450gsm card.
Finish. For standard leaflets, you might want to choose gloss or silk lamination. Or for something more exclusive, why not make use of special finishes such as spot UV or foiling which can be done on one or both sides.
Material. The most popular material for leaflets is silk, which gives a professional look and finish. Other stocks include gloss, uncoated and 100% recycled. For something more luxurious, a laid or textured stock is perfect.
Quantity. If you’re only targeting a small number of people, we can produce as few as 100 leaflets or flyers. Alternatively, if you have a large campaign on your mind, we can print large quantities, no matter how many are needed.
Once we receive your print-ready artwork, we can have your flyers or leaflets sent to you within 3 to 4 working days. If you require something more urgent, we also have an express service available.
There are sizing templates available for all our leaflets and flyers to help with setting artwork, alternatively we offer a full design service.
If you want to check out some different leaflets and stocks, why not get hold of one of our fab sample packs, crammed full of loads of examples of what we do. Please just click on this link to order yours.
Leaflets can be one of the most effective marketing techniques but the success of this type of marketing depends primarily on the leaflet design.
A leaflet must grab the recipient’s attention, make them interested in the product or service, and finally induce some action, whether that’s phoning a number, visiting a website, or placing an order.
Follow our step-by-step guide to creating an effective leaflet:
Graphic design experts exist for a reason – because professional leaflets make a difference. Anyone can write a few lines of text on their home computer, print it out in black and white, before delivering it to households. Some people will recommend that it’s cost-effective to go for black and white leaflets if you’re short of money. It isn’t.
Unprofessional leaflets will reflect badly on your company, possibly doing more harm than good. After all, if you don’t feel confident enough in your product or service to spend a little money promoting it then why should people feel confident in ordering from you.
Invest in a high quality professionally-designed leaflet. If you don’t have a huge budget go for 1,000 leaflets at A6 size – that way you can test the market and have more printed if they are a success.
Many people pick up leaflets that have been delivered to their home and head straight for the bin. In the time it takes for them to walk there your leaflet needs to grab their attention. This is where an excellent headline is required.
Don’t use your business name or product category as the headline. This isn’t a business card and customers don’t care that you’re called ‘Smith’s Repair Centre’ for example.
Instead, create a headline that initiates interest, such as ‘What do you do when your washing machine breaks down?’ or ‘Be prepared – don’t end up with huge repair bills.’
Find out what’s important to your customers and incorporate that into your headline.
People rarely read long sentences on leaflets so don’t use them. Instead use bullet points and get straight to the point.
There are some words that are known for being good at attracting people’s attention. They include – avoid, free, bargain, bonus, discover, earn, easy, enjoy, exciting, exclusive, extra, fast, how to, learn, money, mystery, new, profit, save, special, win. Try to naturally incorporate these words into your text.
The saying goes that a picture says a thousand words so think about using one. Make sure it’s relevant and reinforces what is being said or the brand image that you’re trying to portray.
Don’t feel that you have to fill the whole leaflet with text or images. Blank space makes the leaflet appear easier on the eye, making it easier for people to read.
Tell people what to do next, but not in a passive way. “For more information, call…” is a passive call to action. It doesn’t motivate action. Instead, use one of the following closing lines:
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