Vinyl Banners are fantastic and versatile they’re used everywhere from trade shows to outside business premises. Because their use is so varied it’s essential to make sure they’re hardwearing and suitable for use again and again so insist on some assurances from your printer.
When it comes to designing a banner for your business, there’s a lot of things that you need to consider ensuring it works at its best. To get it right there are a few aspects of a great banner design that are crucial to the success of your banner.
Unlike many other printed marketing materials, banners need to be quickly readable and viewable from a distance and therefore, there are certain elements of the design that will need to be emphasized to ensure that this is the case.
The first thing you should think about before making any other design-related decision is the intended placement of your banner. Although it might seem like we’re working backwards to some extent, the intended placement of your banner is likely to affect the choice of colour scheme (or even the entire design) used for your banner. Ideally, the colour scheme of your banner should be highly contrasting in comparison to its placement.
A regular channel of communication with your database does not just allow you to make company announcements and deliver sales messages. It also enables you to build brand awareness by affirming and reaffirming your company’s association with whatever product or service you offer and with your values and ethos. Regular and consistent communication with your customers will lead to a continuous stream of new business enquiries. Handle new enquiries with care and they will inexorably lead to new clients and growth.
There is nothing more complicated to fuelling the growth of your company than opening up an effective means of communication with your market. Take the proactive approach and apply this simple formula and you will reap the rewards irrespective of market conditions. Ignore it and you are leaving the success or failure of your company to chance.
Develop a strategic marketing strategy that ensures you are communicating with your current and prospective database in a planned & on-going basis. Make sure you have a mix of marketing and communication methods, you should be using at least 7! These could include e-mail broadcasts, business networking, leaflets, social media, direct mail etc.
So don’t delay – start talking to your database now – we do and it works!
Use Large Text
One thing that you need to remember about banners (that differs from many other marketing materials such as leaflets and flyers) is that in most cases, the aim is to attract attention from a distance. Because of this, you need to make sure that any content written on your banner is written in large readable text as without doing this, it’s unlikely that your banner will be readable to anyone more than a few meters away.
Choose A Bold and Readable Font
It isn’t just the size of your text that matters though; you also need to think about the font that you’re using along with the weight of that font. There are a lot of different fonts out there and it can be tempting to choose an overly flamboyant one but when it comes to banners, you always need to factor in readability. Typically, bold sans-serif fonts will be more readable than serif fonts but this rule isn’t set in stone. For example, some serif fonts such as Times New Roman can be highly readable.
Provide A Simple Message
Another extremely important point to remember when designing your banner is to keep the copy/message as simple as possible. Many successful banners are very simplistic in terms of the actual text content as most feature nothing more than a few words. The reason for this is simple; banners need to communicate your message in as little time as possible as most of the target audience simply don’t have time to be reading paragraphs of text (most are walking or driving by). When designing your banner, make sure to really think about the copy that is and isn’t needed. Try to remove anything that is unnecessary and communicate your message in the simplest way you can.
Include Necessary Information
Reinforcing the previous point about removing anything unnecessary, it’s also important that you apply the same idea to the information contained within your banner design. In order to know what to include, you need to think about exactly what you want to achieve with your banner. Are you simply looking to increase brand awareness? Or are you looking to inform viewers about a certain product/service or aspect of your business or upcoming event? Is there a specific action you want them to take? If you’re just looking to increase brand awareness with your banner, you might need nothing more than your company name and/or logo. When you’re designing your banner, you really need to keep in mind the aim and include only information that is likely to help bring results. For example, don’t include your business address if it isn’t needed at all; it will just clutter the design.
Use High Quality Graphics and Photos
As the aim with most large vinyl banners is to attract attention (often from a distance), you need to do everything you can to draw the focus of passers-by to your banner. We’ve already mentioned colour, typography and sizing – but another important aspect is to include high-quality graphic images. Images can act as a focus point for your banner and therefore, will often entice passers-by to cast a glance in your direction. Not only do high-quality graphics help to draw attention, but they can also help to reinforce your message and/or communicate an emotion without the need for any more text.
Keep Your Brand In Mind
Lastly, it’s important to remember that although all of the points mentioned in this guide will ultimately help your banner to stand out and attract attention, you should also keep your brand in mind throughout the entire design process. Just because a certain colour might be the brightest, it doesn’t necessarily mean it should be used in your banner design if it doesn’t fit in with your existing brand.
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